How to Maximize Virtual Skincare Consultations: A Guide for Estheticians
As virtual services become a permanent part of the beauty and wellness industry, estheticians have a unique opportunity to expand their reach and grow their skincare business online. Virtual consultations are no longer just a temporary solution – they're a powerful way to stay connected with clients, deliver personalized care, and build long-term relationships.
But to truly make the most of these sessions, it’s important to go in with a strategy. Whether you’re new to virtual skincare or looking to level up your current offerings, here’s a guide to help you maximize the impact of your virtual consultations.
1. Create a Seamless Pre-Consultation Experience
Before your client even logs on, their journey should feel clear and well-supported. Set the tone with:
Automated confirmation emails with clear instructions on how to join the call.
Pre-consultation forms that gather skin concerns, goals, current routines, allergies, and lifestyle factors.
Guidance on lighting and setup so clients can join from a well-lit area (natural light is best!) and feel prepared.
These touchpoints not only streamline your workflow, but also show professionalism that builds trust.
2. Set Expectations and Build Rapport
Start your session with a warm welcome and a quick overview of what the client can expect during the call. Reassure them that even though you're not in the treatment room, your expertise and care are just as impactful virtually.
Make space for small talk to break the ice – it helps clients feel more at ease and open up about their skin concerns. Building rapport remains just as important on-screen as in person.
3. Use Visual Cues and Screenshare Tools
Encourage clients to show their skin clearly on camera (good lighting helps!). Zoom in when needed, and ask guiding questions:
What does your skin feel like at different times of day?
Have there been any lifestyle changes recently (diet, stress, sleep, environment)?
How does your skin react after cleansing or applying products?
Screenshare product routines or visual aids to help explain ingredients or protocols. This makes the session more interactive and easier for the client to follow.
4. Tailor and Simplify Your Recommendations
One of the biggest virtual consultation pitfalls is overwhelming clients with too much information. Focus on:
Three to five key product recommendations that fit their current goals.
Clear routines – AM and PM steps with product order, usage tips, and frequency.
Why each product matters – tie your recommendations to the client’s concerns to increase follow-through.
If you’re using a digital platform (like Pomp or a client portal), use it to create a curated cart or follow-up plan that clients can easily access post-session.
5. Follow Up Strategically
A thoughtful follow-up can turn a one-time consult into a lasting relationship. Consider:
Sending a personalized summary of the session with product links and usage instructions.
Scheduling a check-in after 2–4 weeks to assess progress or adjust the routine.
Offering seasonal consultations or skincare check-ins as part of your service menu.
You can also automate follow-up reminders or rebooking prompts to stay top-of-mind.
6. Market Your Virtual Services
If your clients don’t know you offer virtual consultations, they can’t take advantage of them. Promote your services with:
Instagram and TikTok reels showing behind-the-scenes of virtual consults.
Client testimonials or before-and-after photos (with permission, of course!).
Email campaigns with limited-time consult packages, seasonal skincare themes, or “Bring a Friend” referral incentives.
Consider offering a discounted first consult or bundling a virtual consult with product credit to encourage bookings.
7. Keep Learning and Adapting
Virtual skincare is evolving, so should your approach. Stay up to date on:
New tele-esthetics platforms and tools
Changes in ingredient regulations and virtual treatment guidelines
Client feedback to continuously improve your consultation experience
The more adaptable and informed you are, the more valuable your virtual services become.
Final Thoughts
Virtual skincare consultations allow you to expand your client base, build trust beyond the treatment room, and deliver real results from anywhere. By creating a polished, personal, and professional virtual experience, you can strengthen client relationships, boost product sales, and position yourself as a modern esthetician meeting the moment.
