Effectively Managing Post-Appointment Product Recommendations
As an esthetician, your impact extends far beyond the treatment table. The real transformation often begins at home, where consistent, personalized skincare routines help maintain and amplify the results of your professional work. Recommending the right products after a treatment not only supports your clients’ goals but also builds trust, loyalty, and long-term success.
Here’s a guide to effectively recommending skincare products post-appointment, so you can empower your clients and enhance their results.
1. Start the Conversation During the Appointment
The best time to lay the groundwork for post-treatment skincare is while your client is still in your care. During the service, observe their skin’s response, ask questions about their current routine, and explain how a consistent regimen can support and prolong their results.
Pro Tip: Keep a client chart or digital notes with detailed information about their skin type, lifestyle, product preferences, and any reactions or sensitivities. This will help you create tailored recommendations later.
2. Frame It As a Natural Extension of Their Treatment
Clients trust your hands-on expertise, so extend that trust to their at-home care. Before they leave, let them know you’ll be providing a personalized skincare plan based on what you observed during their treatment. Emphasize how this plan:
Complements the service they just received.
Supports their long-term skin health goals.
Is designed specifically for their needs and lifestyle.
This approach shifts the conversation from “upselling” to “ongoing care.”
3. Curate with Care: Tailor Each Product Recommendation
When selecting products, think beyond just skin type – consider their habits, budget, and commitment level. A great post-treatment regimen should:
Reinforce the benefits of the treatment (e.g., calming, hydrating, brightening).
Include detailed instructions on how and when to use each product.
Be realistic – recommend 2-4 core products rather than overwhelming them with an entirely new routine.
Pro Tip: Choose professional or clinical-grade products that align with your standards of quality and efficacy. Your clients trust your expertise, make sure the products reflect that.
4. Educate with Simplicity and Confidence
Product education is key. When recommending items, explain:
What the product does.
Why you chose it for their skin.
How to use it correctly (including frequency and order of application).
Use clear, accessible language. For example:
“This calming serum will reduce redness and irritation after today’s exfoliating treatment. Apply a few drops morning and night before moisturizer.”
Avoid jargon and always invite questions, as this builds trust and encourages compliance.
5. Stay Connected and Follow Up
One of the best ways to show you care is through thoughtful follow-up. A quick check-in via text, email, or DM 4–7 days after the appointment can go a long way. Ask how their skin is doing and if they’ve had any issues with their new routine.
Use this opportunity to:
Troubleshoot any product concerns.
Adjust their regimen based on feedback or seasonal changes.
Encourage progress photos to track results.
Consistent follow-up deepens your client relationship and positions you as a long-term partner in their skincare journey.
6. Make It Easy to Purchase and Reorder
A difficult purchasing experience can lead to the client skipping the purchase altogether or purchasing elsewhere. Make sure there is no friction in their purchasing experience. Ideally, they should be able to:
Purchase products immediately after the appointment.
Order online if they run out or aren’t local.
Receive reminders when they’re running low.
Your professional treatments are just one part of the skincare equation. When you take the extra step to recommend thoughtful, personalized home care products, you:
Extend the life and impact of your treatments.
Empower your clients to take ownership of their skin health.
Strengthen your credibility and grow your business through client loyalty and retail success.
And remember: recommending products isn’t about pushing sales, it’s about providing complete care. When your clients succeed, so do you.
Curious to know how Pomp helps you recommend products and track your clients routine? Our custom platform can handle everything from managing the client’s routine, sending purchase reminders, and more!