If you’ve ever wondered whether Instagram or TikTok is the better platform for your skincare business, you’re not alone. Each one offers unique ways to connect, educate, and grow—but knowing which is right for you can make all the difference. In this post, we break down the strengths of both platforms, what kind of content performs best, and how to choose (or combine) them to attract your dream clients and stay consistent with your marketing.

Struggling with what to post and how to maximize your social media for your business? This guide breaks down exactly how estheticians can use social media to attract new clients, build trust, and boost bookings. You’ll get actionable tips on content ideas, posting strategies, and engagement best practices—all tailored to help your skincare business shine online.